MASS MEDIA STUDIES (JOURNALISM) DEPARTMENT offers Diploma and Craft Certificate programmes.
Human beings all over the world are hungry for information. They want to know
first-hand what is happening in their
surroundings and far off in a distant country…
Mass media means technology that is intended to reach a mass audience. It primarily
means the kind of communication used
to reach the general public. The most common platforms for mass media are
newspapers, magazines, radio, television, and
the Internet. The mass media has evolved significantly over time. Before there was
the Internet, television, or the radio,
there was the newspaper. The newspaper was the original platform for mass media
before radio which came later in the 1980s
and superseded the newspaper as the most useful source of information. The Internet
is the most relevant form of mass media
and has become a major tool for news outlets. The general public typically relies on
the mass media to provide political issues,
social issues, entertainment, and news in pop culture.
Human beings all over the world are hungry for information. They want to know
first-hand what is happening in their surroundings
and far off in a distant country. Through technology, journalists satisfy that need
by sourcing the information and passing it out.
They enjoy a vantage position of rubbing shoulders with the bourgeois in the
society; also, there is a lot of traveling in the process
for hunting news, information, and feature stories, they are the first ones to be
aware of the current happening in the world and importantly
journalists in the main media houses are very well paid with some local journalists
earning a salary of above a million per month.
The institutionalization of Article 33 (A) on the freedom of the Press in
the Constitution of Kenya 2010 promoted the Kenya media landscape.
There are 200 community radios, more than 100 newspaper/magazine
publications, 35 television stations, and 35,000 internet bloggers. This
development
has created the need to train and employ professionals to fill the
positions of broadcasters, news collectors, editors, and writers. The
Kabete National
Polytechnic established a Journalism Department in January 2019 after
much research on the market trends and the realization that there was an
acute
shortage of well-trained journalists in the country.
The enrolment trend has been going upward, and we foresee a department
that will grow and become a Media School.
We have had the January 2019 (pioneers, as they call themselves) cohort
sit for the module 1 and 11 National exams,
where our trainees passed with Distinctions and Credits. They are
currently out on attachment waiting to sit for their final module 111
exams.
The course is becoming very famous since trainees transfer from other
departments to the mass media department.
The course is 90% hands-on, and we focus on quality training. There is
control in the number of intakes for the trainees
to have one-on-one interaction with the trainers.
We possess state-of-the-art equipment for practical lessons, including
still/video cameras and drones. Students have been creating their
documentaries,
photo libraries, and broadcasting materials. Our students regularly
visit media houses like Standard Group, Royal Media, Nation, and KBC to
practice and
feel the industry. We get very good reports of our students from the
media houses where they get attachments and internships, with some media
houses showing
a lot of interest in employing them. Eight of them are already working
part-time in radio FMs, 12 in mainstream TV stations and print media
after having
impressed them during attachment.
The enrolment trend has been going upward, and we foresee a department that will grow and become a Media School.